Short for Search Engine Optimization, SEO is a process through which your website is optimized to attract better quality traffic in higher numbers. When a searcher types a query into a search engine (i.e. “dog grooming in Edmonton”), it is through SEO that they’ll be directed to a list of sites most relevant to this service.
Of course, anyone can create a website, but building an SEO COMPLIANT website is a lot more complicated – and here’s where consulting a professional web designer can really come in handy. Not only will a good web design expert suggest ways to improve your searchability, they’ll help you establish a long-term strategy that allows your site to gain visibility over time.
- Changing Technology
With today’s rapidly changing digital technologies, your website should be anything but static. Because the rules of the web are constantly evolving to include new trends and processes, your site needs to be able to adapt if you hope to stay relevant.
A good web design expert understands that building a website is much more than a one-time deal. This means keeping up with (and implementing) the latest changes to ensure maximum adaptability, responsiveness and of course, visibility. Even if you already have a great website, a professional design expert can suggest ways to improve functionality and attract more visitors.
- Competitive Edge
Have you ever logged on to a site only to be frustrated by slow response times, or the inability to find what you were looking for in a hurry? How quickly did you exit that site, only to find the info you needed elsewhere?
Your website is your calling card. And, if you hope to attract and keep visitors, you need to make a good first impression. For this reason, we recommend consulting an expert BEFORE attempting to build your own site (or making changes to your current one). A great website will help you gain a competitive advantage and stand out in your space.
No one knows your business like you do. As an expert in your field, you’ve spent countless hours getting to know your space, product or service – and you know you’re the right person for the job. But how can you get this message across to your site visitors?
A consultation with a professional web designer is a great first step. They will take a keen interest in getting to know both you, your business and its challenges. From here, they will help you refine your vision, helping you create a site that is both unique, adaptable and in alignment with your current and future goals.
Building your own site can be extremely time-consuming, and time is money. This is why many businesses who attempt building their own site wind up turning to the experts – to help them complete what has become a lengthy, frustrating undertaking.
Why not save yourself time and money (not to mention stress) by consulting an expert ahead of time? Having already helped countless businesses succeed, they’re used to working with a variety of budgets and timelines and have the skills and experience to deliver a great website you’re sure to love.